In this episode of the RANE Insights podcast series, RANE Chief Marketing Officer Greg Radner speaks to David Brown, the host of the Business Wars podcast, about his new book, "The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History’s Greatest Rivalries."
You'll notice the title of Brown's book makes a reference to the Chinese military strategist Sun Tzu's historic novel, "The Art of War." This is because the world of business is often a matter of survival: One leader conquers another, offering better products, better marketing, more investment, or just plain more sales. And just like a commander must know the battlefield, a business leader must understand the dynamics of the market — that is, the competition, where it is coming from and how to beat it.
That’s the idea behind one of the most popular podcasts out today, Business Wars, which tells the stories of rival companies and what drives their leaders, inventors, investors and executives to either succeed or fail.
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