Over the past few years, innovation has been drawn to places with fewer regulatory hurdles.
Over the past five years, Domino’s Pizza has grown faster than most technology firms. The company has worked extensively on revamping its ordering, logistics and customer relationship management, often operating more like a technology company than a food and beverage brand. In its quest for further growth, the firm has even begun testing a drone delivery service overseas, teaming up with another U.S.-based firm, Flirtey, to deliver pizzas via unmanned aerial vehicle in New Zealand. It plans to someday expand this service across Australia before heading to Europe.
Why would two U.S.-based companies choose to launch a new service in multiple foreign markets before trying it at home? The answer might surprise you: regulation....