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Dr. Matt Bowers is a Clinical Assistant Professor of Sport Management at the University of Texas at Austin and Co-Founder of Hook & Ladder Creative Sport Solutions, a youth sports consulting firm. He studies the design and management of athletic development systems, with a focus on youth development in and through sports. He has published research studies related to the history of youth sports in America, the impact of sport participation on creativity, and the value of sandlot/unstructured sports for children. His work has been featured in Sports Illustrated, Wired, The Atlantic, The Wall Street Journal, the Aspen Institute's Project Play and South By Southwest (SXSW) 2017.