A journalist takes a picture of a tomb at Madain Saleh, a UNESCO World Heritage site, in Saudi Arabia's northwest on March 31, 2018. The area is rich in archaeological remnants and seen as a jewel in the crown of future Saudi attractions as the austere kingdom works to improve tourism and open up one of the last frontiers of global tourism.
(FAYEZ NURELDINE/AFP/Getty Images)
The insular kingdom wants to bring in more foreign direct investment, but opening up its tourism sector will require it to grapple with its reputation, regional competitors and infrastructure shortfalls....
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