GLOBAL PERSPECTIVES

How to Ground a Business Strategy in Geopolitics

Aug 25, 2017 | 08:00 GMT

With a geopolitical framework, companies can develop long-term strategies that will give them a competitive edge.

Business analysis often takes the short-term view. But from a geopolitical standpoint, assessing events within such a narrow time frame makes it difficult to factor in slow-burning trends that may someday significantly alter the corporate landscape. 

(KENTOH/Shutterstock)

Stratfor subscribers who work in the corporate world don't need to be reminded of the value of geopolitical analysis. After all, staying aware of what's going on around the globe can help companies avoid costly surprises. But building this analysis into strategic planning and everyday decision-making is no easy task -- one made all the more difficult by the fact that some firms are more exposed to geopolitical risk than others, and that few managers' performance metrics allow them space to think about the dangers on the horizon....

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